"There's no match for the huge marketing efforts and promotion of junk food, and we have to protect our children," said Walter Willet, professor of epidemiology and nutrition at Harvard School of Public Health, and one of the researchers who helped to popularize the Mediterranean diet in the U.S. back in the early 1990s.
"Children are the object of a huge amount of research on how to seduce them to eat more of foods that are horrible for them and making them fat and giving them obesity, and we know they're going to die prematurely," he said.
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